There are two kinds of people in the world …
… those who get The Law of Binary and those who don’t. The goal of almost any non-literary writing is to capture and keep people’s attention, make it as easy as possible for them to …
That moment when you capture someone else’s voice.
A funny thing happened to me as I moved through my advertising career. As a creative director and copywriter in the agency world, I had written just about everything there was to write. TV spots. …